Simplicity – the Core of Our Existence

This article by the founder of describes the reason for our being – to provide simple to use technology that empowers you to do more, to be more, with less effort. The Simplicity Thesis….

“The irony of simplicity is that it invariably lets you do more. Simplicity isn’t about giving up any value–it’s a movement around designing technology or products thoughtfully to make them substantially more useful and attainable. Some of the simplest solutions on the market are equally the most advanced”


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